Public Engagement - Best Practices

"Community engagement must be deeper and richer than one person speaking at a school board meeting. True community engagement enables board members to listen to what community residents have to say about public education, about their hopes and dreams for their schools."
- Anne L. Bryant, Executive Director, NSBA [full article]

Over the past three years, the 9-R Board has been presented with ideas for community wide conversations, ultimately rejecting both "study circles" and "sounding boards" model implemented in other districts. Skeptics of 9-R's Policy Governance implementation believe the Board needs to improve communication with parents and community.

Launching an inclusive, community wide public engagement effort takes the support of a coalition of groups across the community, but we believe the benefits make such an effort worthwhile. Many excellent models exist for engaging a broad cross-section of the public in face-to-face dialogue. We encourage the new board to revisit this issue which surfaced in last fall's campaign and adopt one of the models discussed in the past few years:

Guiding Principles for Public Engagements from CASB, The Colorado Association of School Boards which , has done extensive work in the area of public engagement:

Principle One : Community engagement is a way of coming to public judgment through deliberation. Public judgment requires that everyone have a stake in an issue, not just elected officials. It requires ongoing dialogue through sustained opportunities for discussion.

Principle Two : Dialogue generates knowledge that cannot be acquired in any other way. Information is important, but in dialogue people draw heavily on feelings and values. Entering into dialogue with the public where all participants are equal is a way of saying to people, “Your views are as good as mine. I can learn from you.”

Principle Three : Through dialogue a variety of stakeholders can tap their own potential to make a difference.

Principle Four : Community engagement can reconnect people to each other and to the institutions and leaders that affect their lives. It brings the public's voice back to public education.

Principle Five : Community engagement is two-way communication. Leaders engaged in this type of communication do not hold public hearings; they hold community conversations. They are not interested in protecting turf; they want to find common ground.

Principle Six : Community engagement is not a quick fix to a problem or issue. It is neither a research nor a promotional tool. It is not a means by which to “educate” people. It is not a one-time activity.